![](https://freight.cargo.site/t/original/i/5009b23153ec565d66bb4d8c1cb96fa96b2c9850216507bd778b2ce5f68fee89/0.-Cover-Page.png)
Mcdonald’s
Swiss
Redesign
![](https://freight.cargo.site/t/original/i/a906e1475f2c88de3786672ca4019a174623e8d62fd343da083211c5cc0612ca/mcdonalds.png)
Personal Project
Team: Sara Kashir
Timeline 3 days
Project: UI
Team: Sara Kashir
Timeline 3 days
Project: UI
Context
McDonald's is an American fast-food restaurant chain that was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. The brothers started off as a hot dog stand and then transitioned into a drive-thru restaurant. The company became known for its iconic branding, including the golden arches.
Today, McDonald's is one of the world's largest fast-food chains and has over 100 items on the menu.
McDonald's is an American fast-food restaurant chain that was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. The brothers started off as a hot dog stand and then transitioned into a drive-thru restaurant. The company became known for its iconic branding, including the golden arches.
Today, McDonald's is one of the world's largest fast-food chains and has over 100 items on the menu.
Brief
As a UX/UI designer, I'm always looking for opportunities to tackle complex design challenges and create experiences that make people's lives easier. With this in mind, I recently took on a personal project to redesign the McDonald's mobile app.
Through iterative design, I developed a new look and feel for the app that simplifies the ordering process, creates a cohesive design system, and elevates the overall visual experience.
As a UX/UI designer, I'm always looking for opportunities to tackle complex design challenges and create experiences that make people's lives easier. With this in mind, I recently took on a personal project to redesign the McDonald's mobile app.
Through iterative design, I developed a new look and feel for the app that simplifies the ordering process, creates a cohesive design system, and elevates the overall visual experience.
![](https://freight.cargo.site/t/original/i/e2596169b42dab53e577749972be21de6ba7c10199376b8568e9c03b695b3c06/2.-Mcdonald-s-Swiss-Redesign.png)
Moodboard
Before beginning the UI process, I created a moodboard of previous McDonald’s campaigns and graphics to inspire me and aid with the direction. I focused on simple but affective branding images as McDonald’s has iconically always remained pretty simple and straightforward. I took inspiration from colours and several vintage images as I felt they evoke the success and identity of McDonald’s.
![](https://freight.cargo.site/t/original/i/8df7d900a85d932abe718c17a7c0d89b5644fd9e9ea0aa0d0f0df806147e184c/mcmoodboard.png)
Style Guide![]()
![](https://freight.cargo.site/t/original/i/f02488291405bf617328c15da67e11b8c8d0615ea00f27dede03163d0dd94fbc/Group-218.png)
![](https://freight.cargo.site/t/original/i/9f3b594ea31b6542d7bf092897d32ee7fb34bf46ba5d6b9e8b13047e13018837/4.-Mcdonald-s-Swiss-Redesign.png)
![](https://freight.cargo.site/t/original/i/e56409fc1d404edaa455ada4d4592fee2d7a42c0a044954060cd4c3a5bacc602/5.-Mcdonald-s-Swiss-Redesign.png)